China's Toy Export Situation Improved Domestic Market Share Expansion

“With the economy gradually pick up, in 2010 China’s toy export situation will be improved, including own brand toys exports will be more optimistic about the situation.” Toys Association, Guangdong Province, 10, executive vice president of LI Zhuo-ming said in Beijing that China’s toy export market, the most difficult period of time has passed, the domestic market will continue to be concerned about the toy business, the proportion will be further expanded.

According to reports, by the world financial crisis, in 2009 China’s toy exports only amount to about 19.83 billion U.S. dollars, down 22.46%, of which Guangdong’s toy exports 12.754 billion U.S. dollars, down 25.29%. The United States, European Union, Japan is China’s toy export the three largest market, in 2009 China’s exports to these three regions decreased by 25%, respectively, 5.5%, 16%. However, demand from emerging markets increased rather than decreased in 2009 China’s toy exports to ASEAN increased by 54.7%, exports increased 80 percent to the Middle East. Throughout China’s toy exports of processing trade exports fell by 18%, own brand exports rose 32%.

Experts point out that as the economy pick up, in 2010 toy market will resume growth. The reasons include, first, in 2009 the performance of the Christmas toy market gratifying. Despite the economic crisis to reduce people’s spending power, but the relatively low-cost toys as Christmas gifts, Christmas sales performance satisfactory. This increases the confidence of buyers purchasing; 2 is the world’s economic recovery, particularly in the expansion of the Mainland China market so bullish and so on toy market.

It is reported that in 2009 total output value of China’s toy industry, 106.62 billion yuan, down 20.9%, but the domestic market is not affected by financial crises. Domestic demand for toys increased by 10% to 15%, domestic sales in 2009 amounted to 19.54 billion yuan toys.

Although the toy market in 2010 than in 2009 optimistic, but LI Zhuo-ming also pointed out that the mainland wages, raw material prices, economic recovery in Europe and America, countries have become increasingly demanding higher standards for toy manufacturers factors, in both the toy production impact.