BBC Asian Business Report : Simon Faure-Field, CEO of Equal Strategy, talks about Retail Atmosphere

Simon Faure-Field walked BBC Asia producer/presenter Juliana Liu through Equal Strategy's music and fragrancing installation at Courts for a pre-recorded segment on the Asia Business Report presented by Rico Hizon. The BBC reported on the growing trend for retailers to employ these leading edge sensory techniques as a way of stimulating customer behaviour and spending [...]