HM arrives in Hua Hin Thailand to attend the 15th ASEAN Summit

at the Ministry of Foreign Affairs and Trade, Yang Amat Mulia Pengiran Lela Cheteria Sahibun Najabah Pengiran Anak Haji Abdul Aziz, and His Excellency Dato Paduka Haji Kamis bin Haji Tamin, Ambassador of Brunei Darussalam to Thailand. Beside attending the ASEAN Summit, His Majesty also attending a few informal meeting with other representatives including the [...]

What reason brings ASEAN and Pakistani people to Singapore to attend exibitions and invest money?

One of the group in Singapore organising a conferrence in Singapore Expo name PATICS (Pakistan Asean Trade Investment & Consumer Show). Between Pakistan and ASEAN Countries. to promote trade.
So what i like to know is WHY BUSINESS PEOPLE WILL VISIT AND INVEST, AND HOW PAKISTANI AND ASEAN COMPANIES WILL BE BENEFITED.