How difficult is it to invest money into the Asian business market?

I’ve heard that 56% of the global market is outside of America right now and that most investors should have 10-15% of money invested into the Asian market.
I am not savvy at all about all of this but would like to get started if feasible.
How much would it take to get started in order to [...]

What reason brings ASEAN and Pakistani people to Singapore to attend exibitions and invest money?

One of the group in Singapore organising a conferrence in Singapore Expo name PATICS (Pakistan Asean Trade Investment & Consumer Show). Between Pakistan and ASEAN Countries. to promote trade.
So what i like to know is WHY BUSINESS PEOPLE WILL VISIT AND INVEST, AND HOW PAKISTANI AND ASEAN COMPANIES WILL BE BENEFITED.