BBC Asian Business Report : Simon Faure-Field, CEO of Equal Strategy, talks about Retail Atmosphere

Simon Faure-Field walked BBC Asia producer/presenter Juliana Liu through Equal Strategy's music and fragrancing installation at Courts for a pre-recorded segment on the Asia Business Report presented by Rico Hizon. The BBC reported on the growing trend for retailers to employ these leading edge sensory techniques as a way of stimulating customer behaviour and spending [...]

Old Strategy on Internet Marketing – Market Through Your Own Articles

A lot of internet marketing experts adopt the article marketing strategy for their own site or blogs. Market your business with articles is very important to your marketing strategy . Why ?

 

1.    Who says nothing is FREE??? Wrong ,there are things  which cost …..FREE ! Everybody knows that advertising is getting very expensive. It will cost [...]

SMS Marketing The New Age Marketing Strategy

In these days there is a mobile in every pocket. And with the number of mobile users is growing each day. Therefore along with that has grown the practice of mobile marketing. The SMS marketing which is the most recent addition in this field of marketing strategy has provided the business concerns [...]